How one bank rethought automated customer service

Aimee Giese | August 9, 2016

There is nothing new that can be done to differentiate brands via IVRs.

Unless, of course, you’re a Norwegian bank sponsoring a boys’ choir. In that case, you can totally rock the IVR by having the boys’ choir sing every prompt.

Really. Must be seen to be believed! Automation does not have to be boring. It can be downright moving.

And note this stunning statistic: in December, the telebank was called more than two million times. The population of Norway is 4.9 million. Think you can’t distinguish your brand through your IVR? Think again.


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